Josh Collier

Author: Josh Collier

  • Shaun Clark on GoHighLevel: The Platform Behind AI Sales Systems That Scale

    When we had Shaun Clark, Co-Founder of GoHighLevel, on the Entrepreneurship Sucks podcast, we dug into what makes GHL the operating system for modern sales teams and AI-driven agencies.

    GoHighLevel isn’t just a CRM. It’s the infrastructure layer that lets entrepreneurs, agencies, and revenue teams integrate AI, messaging, pipeline management, and client communication into one unified dashboard. This is exactly the kind of platform that powers the AI Sales Systems we advocate for.

    About Shaun Clark: Shaun Clark is the Co-Founder and CEO of GoHighLevel, the all-in-one sales and marketing platform used by over 60,000 agencies worldwide. In this episode of the Entrepreneurship Sucks Podcast, Josh Collier sits down with Shaun Clark to discuss how GoHighLevel became the backbone of AI-powered sales systems and what the builder economy means for the next generation of entrepreneurs.

    Why Shaun Clark Built GoHighLevel as the Standard for Sales Automation

    GHL emerged because the old model of stitching together 15 different tools was broken. Instead of juggling email, SMS, CRM, automation, and lead tracking separately, teams can now deploy a cohesive system where data flows seamlessly and automation rules actually work.

    For entrepreneurs scaling sales operations, GHL’s builder ecosystem means you don’t need to code. You can create custom workflows, landing pages, funnels, and integrations without engineering overhead.

    Shaun Clark on the Builder Economy and What It Means for Growth

    One of the biggest insights from Shaun’s appearance was how the GHL ecosystem created a new economy of builders—agencies and operators who white-label the platform and sell solutions to SMBs and enterprises.

    This builder-first approach lets founders like Shaun scale reach without hiring thousands. It’s the same principle we apply to AI sales systems: empower your partners to extend your platform, and exponential growth becomes possible.

    How Shaun Clark Integrates AI and Messaging Into GoHighLevel

    GHL’s native integrations with ManyChat, Slack, WhatsApp, and emerging AI tools mean you’re not locked into one vendor’s vision. You can layer in voice AI, chat AI, and natural language processing while keeping your pipeline clean and your follow-up automated.

    This is what separates builders from talkers: GHL doesn’t just talk about AI-powered sales. It provides the connective tissue that makes it actually work.

    If you’re serious about building scalable business growth, understanding the platform architecture matters as much as your message. GHL is that architecture.

    Related Reading

    Shaun Clark appeared on Episode 7 of the Entrepreneurship Sucks podcast, where he and Josh dug deeper into the builder ecosystem and the future of AI in CRMs. To understand how GoHighLevel fits into a complete revenue system, read about the SSS Framework and how we use it to help clients add $1M+ in 90 days. For a broader look at the AI sales landscape in 2026, see The State of AI Sales Systems.

    If you are evaluating how to structure your tech stack, these posts provide complementary perspectives: Funnel Strategy at Scale covers the funnel architecture side, Email Copywriting That Converts breaks down the email layer, and Building Sales Teams explains how operator discipline turns these tools into revenue.

    Ready to audit your sales system? Schedule Time to Connect

  • Bryan Dulaney on Funnel Strategy at Scale: What $500M+ Generated Looks Like

    Bryan Dulaney is a ClickFunnels super-affiliate who has helped generate over $500M in revenue by mastering one simple skill: building funnels that convert. He sat down with us on the Entrepreneurship Sucks podcast to share what separates operators from people who just talk about funnels.

    The difference isn’t complexity. It’s discipline, testing, and the willingness to optimize small variables across thousands of customers.

    About Bryan Dulaney: Bryan Dulaney is one of the top ClickFunnels affiliates in the world and a funnel architect who has helped generate over $500 million in sales revenue. In this episode of the Entrepreneurship Sucks Podcast, Josh Collier interviews Bryan Dulaney about his systematic approach to building, testing, and scaling high-converting funnels — and why most entrepreneurs overcomplicate what should be simple math.

    Bryan Dulaney on Why Operators Test and Talkers Theorize

    Bryan’s approach to funnel strategy is ruthlessly empirical. He doesn’t guess. He tests headlines, landing page layouts, email sequences, and offer structures until something breaks through.

    Most people build a funnel once and hope it works. Operators build a funnel, measure everything, tweak 5%, rebuild, measure again. Compound that over 12 months and the results are extraordinary.

    Bryan Dulaney’s Math Behind Million-Dollar Funnels

    A $500M+ operation isn’t a mystery. It’s mathematics. If you know your cost per lead, conversion rates, and average order value, you can predict revenue with precision.

    Bryan emphasized that scaling isn’t about generating more traffic—it’s about understanding which traffic converts and investing more there. This is strategic business growth, not just activity.

    How Bryan Dulaney Builds Funnel Systems That Work Without You

    The biggest lesson from Bryan’s work: build systems that don’t depend on your personal charisma. Document the process. Automate the repetitive steps. Let AI handle the initial follow-up. Save your human energy for high-judgment moments.

    This is the future of scaling sales: a hybrid system where machines handle volume and humans handle relationships. Bryan’s funnels prove it works at massive scale.

    The entrepreneurs who will dominate the next five years aren’t the ones with the biggest personalities. They’re the ones who can systematize decision-making, remove emotion from optimization, and compound small improvements into exponential results.

    Related Reading

    Bryan Dulaney appeared on Episode 15 of the Entrepreneurship Sucks podcast, where he went even deeper into affiliate marketing at scale and what separates the operators from the talkers. For the email layer that makes funnels work, read Email Copywriting That Converts featuring Christian Davis, who won Hormozi’s affiliate competition building the exact kind of email sequences Bryan describes.

    To understand the framework we use to take winning funnels and turn them into repeatable revenue machines, see the SSS Framework. And for the platform that ties it all together, read about GoHighLevel as the infrastructure behind AI sales systems. Both Bryan and Josh are featured on the Connections page.

    Let’s build a funnel that scales your business. Schedule Time to Connect

  • Christian Davis on Email Copywriting That Converts: Funnel Economics at Scale

    Christian Davis won Hormozi’s affiliate competition by generating $8.8M through meticulously crafted funnels. When he joined us on the Entrepreneurship Sucks podcast, he revealed the email copywriting and funnel economics that made it possible.

    The key insight: every email, every landing page, every sequence serves a specific purpose in the funnel. Treat it like a system, not like individual messages.

    About Christian Davis: Christian Davis is an email copywriting and funnel economics expert who won Alex Hormozi’s affiliate competition by generating $8.8 million in sales through meticulously designed funnels. In this episode of the Entrepreneurship Sucks Podcast, Josh Collier sits down with Christian Davis to break down the exact email sequences, funnel architecture, and economics that drive massive revenue at scale.

    Christian Davis on Email Copy That Leads, Doesn’t Sell

    Most founders write emails trying to close. Christian writes emails to move people one step closer to a decision. There’s a huge difference.

    Each email should have one job: build curiosity, establish credibility, or create urgency. If you’re doing three things at once, you’re doing none of them well.

    How Christian Davis Uses Funnel Economics to Change Everything

    Christian broke down the math: if your funnel’s front end costs $20 per lead and your email sequence converts at 8%, you need an average order value of at least $250 to break even. This changes how you write copy.

    Your email isn’t a creative outlet. It’s a revenue instrument. Every word should contribute to the numbers that matter: open rate, click rate, conversion rate. This analytical mindset separates operators from hobbyists.

    Christian Davis on Content Meets Sales: The Hybrid Approach

    What made Christian’s funnels legendary wasn’t hype—it was utility. He created content that genuinely solved problems, then positioned his offer as the natural next step.

    This mirrors the approach we advocate in business growth: lead with value, then monetize the relationship. Email sequences are the connective tissue between free content and paid offers.

    The operators generating millions aren’t writing more emails. They’re writing smarter emails with clearer intent, tighter targeting, and ruthless A/B testing. The best operators pair this discipline with AI sales systems that automate delivery and tracking at scale.

    Related Reading

    Christian Davis appeared on Episode 14 of the Entrepreneurship Sucks podcast, where he went deep on the economics behind his $8.8M funnel machine. His approach to email copy pairs naturally with Bryan Dulaney’s funnel architecture — read Funnel Strategy at Scale to see how $500M+ in revenue was built on the same principles.

    For the tech stack that delivers these emails at scale, see how GoHighLevel powers AI sales systems, and for the broader framework that turns email sequences into a repeatable revenue engine, read about the SSS Framework. To understand how the human element keeps automated email from feeling robotic, see Sales Mastery and Mindset.

    Let’s map your funnel economics together. Schedule Time to Connect

  • Derek Stupski on Building Sales Teams: Operator Discipline and the GymLaunch Model

    Derek Stupski, former Head of Sales at Alex Hormozi’s GymLaunch, broke down the exact playbook for building high-velocity sales teams on the Entrepreneurship Sucks podcast.

    The GymLaunch model is legendary in operator circles because it generated hundreds of millions in revenue through pure sales discipline, consistent messaging, and relentless follow-up. Derek walked us through how that system was built and why it works.

    About Derek Stupski: Derek Stupski is the former Head of Sales at Alex Hormozi’s GymLaunch, where he helped build one of the most legendary sales organizations in the high-ticket coaching space. In this episode of the Entrepreneurship Sucks Podcast, Josh Collier interviews Derek Stupski about the operator discipline, hiring playbook, and sales processes that generated hundreds of millions in revenue at GymLaunch.

    Derek Stupski on Why Operator Discipline Beats Talent Every Time

    Most founders think they need elite salespeople. Derek’s insight: elite salespeople are made, not hired. They’re built through consistent process, clear KPIs, and daily accountability — the same mindset principles Eli Wilde teaches at the highest levels of corporate sales.

    At GymLaunch, every rep knew their numbers—calls per day, connects, demos booked, close rate. No mystery. No excuses. When you remove ambiguity, you remove the excuses that kill momentum.

    Derek Stupski’s Sales Process That Scales Without Burning Out

    One of the biggest mistakes growing companies make is burning out their A-players by asking them to do everything. The GymLaunch model creates specialization: prospecting, qualifying, closing, and retention are separate roles.

    This is exactly how we structure lead follow-up systems with AI augmentation. Humans do the high-judgment work. AI handles the repetitive touches. The result: more deals closed, lower team burnout.

    What Derek Stupski Says Sets Operators Apart From Talkers

    Derek emphasized that the difference between a $10M business and a $100M business isn’t strategy—it’s execution. It’s the willingness to do the unsexy, repetitive work until it becomes scalable. This is the execution layer behind the SSS Framework.

    Build your appointment-setting process using the same discipline: daily targets, weekly reviews, monthly refinement. Track everything. Then optimize relentlessly.

    The operators generating millions in revenue aren’t doing anything complicated. They’re executing the fundamentals better than everyone else.

    Related Reading

    Derek Stupski was the very first guest on Episode 1 of the Entrepreneurship Sucks podcast, setting the tone for every episode that followed. His operator philosophy connects directly to Eli Wilde’s work on sales mastery and mindset — both emphasize that elite performance comes from disciplined systems, not raw talent.

    To see how AI now handles the repetitive sales work that used to burn out teams, read How AI Is Changing Revenue Operations in 2026. The platform that makes this possible is covered in GoHighLevel: The Platform Behind AI Sales Systems, and the overall methodology is explained in the SSS Framework. See all of Josh’s operator-level connections on the Connections page.

    Ready to audit your sales team structure? Schedule Time to Connect

  • Eli Wilde on Sales Mastery and Mindset: What Tony Robbins’ Elite Trainers Know

    We brought Eli Wilde, Tony Robbins’ top corporate trainer, to the Entrepreneurship Sucks podcast to unpack what separates elite closers from the rest of the sales world.

    The difference isn’t technique—it’s psychology. Eli has trained some of the world’s top sales performers, and what he shared about mindset, confidence, and the human element of selling will shift how you approach your own revenue engine.

    About Eli Wilde: Eli Wilde is Tony Robbins’ top corporate sales trainer and one of the most sought-after high-ticket sales coaches in the world. Eli Wilde has trained thousands of elite closers across industries, combining performance psychology with practical sales methodology. In this episode of the Entrepreneurship Sucks Podcast, Josh Collier interviews Eli Wilde about the mindset frameworks, closing techniques, and human-centered sales philosophy that separate top 1% performers from everyone else.

    Eli Wilde on Why Mindset Is the Foundation of Sales Mastery

    Most salespeople focus on scripts, objection handling, and closing techniques. But Eli made clear that these tactics fail if your mindset is broken.

    Confidence isn’t arrogance. It’s the deep belief that what you’re offering genuinely helps the person in front of you. When that belief is authentic, everything else—your tone, your questions, your follow-up—flows naturally.

    Eli Wilde on the Human Element in AI-Driven Sales

    Here’s the paradox: as we integrate AI into sales systems, the human touch becomes MORE valuable, not less. AI handles the repetition. You handle the presence.

    Eli’s framework teaches that people buy from people they trust. AI can nurture 10,000 leads. But the final conversation—the one where trust crystallizes—that’s still 100% human.

    How Eli Wilde Builds a Sales Culture That Compounds

    Scaling a sales team doesn’t mean hiring 50 people and hoping. It means building a culture where everyone internalizes the mindset of a master closer.

    This applies whether you’re leading a sales team or training your own AI assistant. The principles are the same: clarity of purpose, obsessive focus on the customer’s outcome, and relentless discipline in follow-up.

    Eli’s training methodology—which has produced hundreds of seven-figure closers—boils down to: know yourself, know your customer, and know your offer. Then close with integrity.

    Related Reading

    Eli Wilde appeared on Episode 8 of the Entrepreneurship Sucks podcast, going deeper into the psychology of elite sales performance. His mindset-first philosophy connects directly to Derek Stupski’s operator discipline — read Building Sales Teams to see how the GymLaunch model turns that mindset into a scalable system.

    For the AI side of the equation that Eli references, see The State of AI Sales Systems in 2026 and how GoHighLevel powers the infrastructure behind it all. The overall approach is laid out in the SSS Framework, and you can learn more about Josh’s background and philosophy on the About page.

    Want to assess your sales team’s mindset and systems? Schedule Time to Connect

  • The SSS Framework — How We Help Clients Add $1M+ in 90 Days

    Every growth system needs a framework. Without one, you’re just throwing tactics at the wall and hoping something sticks. The SSS Framework — Source, Sequence, Scale — is the operating system behind every engagement at More Opportunity. Here’s how it works.

    Source — Find the Right People

    Before you can sell anything, you need to put your message in front of the right audience. The “Source” phase is about identifying your ideal prospects and building targeted campaigns across multiple channels. We use paid social, organic content, and strategic partnerships to fill the top of the funnel with qualified prospects — not just traffic.

    With $1.2M per month in managed ad spend across our client base, we’ve developed a deep understanding of which channels, audiences, and creative approaches drive real pipeline — not just clicks.

    Sequence — Nurture Without Dropping the Ball

    This is where most businesses fall apart. A lead comes in, gets a single follow-up email, and then… nothing. The “Sequence” phase builds intelligent, multi-channel follow-up systems using ManyChat for instant social engagement, GoHighLevel for email and SMS drips, and Charlie AI voice agents for phone-based qualification.

    The result: leads get the right message at the right time through the right channel. This is the same email copywriting philosophy that drove Christian Davis to generate $8.8M in funnels. No leads fall through the cracks. Our systems have booked 2,000+ appointments in 70 days for a single client using this approach.

    Scale — Turn Wins Into Machines

    Finding something that works is only half the battle. The “Scale” phase is about systematizing your winning plays so they run consistently without constant manual intervention. We build dashboards, automate reporting, and create playbooks so your team can execute at volume without quality dropping off.

    This is the phase where businesses go from “we had a good month” to “we have a predictable growth engine.” It’s how our clients add $1M+ in revenue within 90 days — not through a lucky break, but through a system designed to produce that outcome reliably.

    Related Reading

    The SSS Framework is the methodology behind everything at More Opportunity. To see how it applies in practice, read How AI Is Changing Revenue Operations in 2026 and The State of AI Sales Systems. The platform that powers the Sequence phase is covered in depth in GoHighLevel: The Platform Behind AI Sales Systems.

    For the people behind the concepts, explore the guest interviews that shaped this framework: Derek Stupski on operator discipline, Bryan Dulaney on funnel strategy at scale, and Eli Wilde on sales mastery. Hear them all on the Entrepreneurship Sucks podcast.

  • Why Josh Collier Started the Entrepreneurship Sucks Podcast with Kevin Jacobson

    Entrepreneurship is sold as a highlight reel — private jets, laptop lifestyles, and passive income on autopilot. The reality? It often sucks. That’s exactly why Kevin Jacobson Jr. and I started the Entrepreneurship Sucks podcast.

    Josh Collier and Kevin Jacobson on Telling the Truth Nobody Else Will

    Every episode, we share the real side of building businesses — the missed payrolls, the clients that didn’t work out, the weeks where nothing goes right. Not because we want to be negative, but because every entrepreneur I know has felt alone in their struggles. If our show makes one person realize they’re not broken for finding this hard, it’s worth it.

    About This Episode: In this debut episode of the Entrepreneurship Sucks Podcast, Josh Collier and Kevin Jacobson Jr. sit down with David Adam Kurz to share why they launched this show and what makes it different from every other business podcast. Josh Collier, an AI growth partner and fractional CRO, and Kevin Jacobson Jr. created Entrepreneurship Sucks to cut through the highlight-reel culture and share the real, unfiltered truth about building businesses.

    Why Josh Collier Builds in Public

    We talk openly about what’s happening at More Opportunity and Levrg AI. When a campaign underperforms, we break it down. When a new AI tool transforms our results, we share exactly how we implemented it. This transparency has built a community of founders who hold each other accountable and share wins and losses.

    Connecting Faith, Business, and Purpose

    One of my 8 topic pillars is Faith and Purpose. Building a business without a deeper “why” leads to burnout. Kevin and I aren’t afraid to talk about what grounds us beyond revenue targets — and our audience consistently tells us those are some of the most impactful episodes.

    If you’re an entrepreneur who’s tired of the fake guru energy and wants real conversations about what it actually takes, Entrepreneurship Sucks is the show. Find us on all major podcast platforms or follow @thejoshuacollier on YouTube, Instagram, and LinkedIn.

    Related Reading

    Browse the full episode roster and guest list for the Entrepreneurship Sucks podcast. Highlights include Shaun Clark on GoHighLevel, Eli Wilde on sales mastery, Derek Stupski on the GymLaunch model, Bryan Dulaney on $500M+ in funnel strategy, and Christian Davis on email copywriting.

    To understand the business behind the podcast, read Josh’s career journey from financial services to AI growth partner, and see how the SSS Framework drives the work at More Opportunity.

  • The State of AI Sales Systems in 2026 — What Is Working Now

    AI in sales has moved from “interesting experiment” to “table stakes” faster than anyone predicted. After managing $1.2M per month in ad spend and serving 300+ clients, here’s what I’m seeing actually work in 2026 — and what’s just hype.

    Voice AI Is the Real Game-Changer

    Chatbots had their moment. Voice AI is where the action is now. At More Opportunity, we deploy Charlie AI voice agents that qualify leads, answer questions, and book appointments — all through natural phone conversations. The conversion rates on voice-qualified leads are significantly higher than form fills or chat-qualified leads.

    Multi-Channel Is Non-Negotiable

    No single channel works alone anymore. Our best-performing client campaigns combine ManyChat for instant social media engagement, GoHighLevel for email and SMS sequences, and voice AI for phone follow-up. The lead doesn’t care which channel you use — they care about getting a response fast and feeling heard.

    Speed to Lead Still Wins

    Despite all the technology advances, the fundamental principle hasn’t changed: the first business to respond wins the lead. AI just makes it possible to be first every single time, 24 hours a day, 7 days a week. Our systems typically respond to new leads in under 60 seconds, regardless of time zone.

    The Human Touch Still Matters

    This is one of my 8 topic pillars for a reason. The businesses that treat AI as a replacement for human connection lose. The businesses that use AI to enhance and scale human connection — handling the repetitive work so their team can focus on real conversations — win. That’s the philosophy behind everything we build at More Opportunity.

    Related Reading

    This article is the definitive overview of the AI sales landscape. For the specific tools and platforms that make it work, read GoHighLevel: The Platform Behind AI Sales Systems. For the methodology that turns these tools into revenue, see the SSS Framework.

    The guest interviews that informed this perspective include Shaun Clark on building GoHighLevel, Eli Wilde on the human element of sales, and Derek Stupski on operator discipline. Hear all of them on the Entrepreneurship Sucks podcast. Learn more about Josh’s journey into this space in From Financial Services to AI Growth Partner.

  • How We Built a Referral Network That Generates Thousands of Appointments

    Everyone talks about paid ads and cold outreach. Few talk about the engine that quietly generates some of the highest-quality leads in any business: referrals. Here’s how we built a referral system at More Opportunity that compounds over time.

    Deliver Results First, Ask Later

    The foundation of any referral network is simple: get your clients results they can’t stop talking about. When you help a business add $1M+ in revenue in 90 days, they tell their peers. When you book 2,000+ appointments in 70 days, word spreads. The best marketing is a client who won’t shut up about you.

    Systematize the Ask

    Most businesses leave referrals to chance — hoping happy clients will think to mention them. We build referral prompts into our client journey. After key milestones (first 100 appointments booked, first month of positive ROI, quarterly review), we have structured touchpoints where we make it easy for clients to connect us with their network.

    Leverage Community

    The Entrepreneurship Sucks podcast has become an unexpected referral engine. When Kevin Jacobson Jr. and I share real stories from the trenches — including failures — it builds trust at scale. Listeners reach out already understanding our philosophy and approach, which shortens the sales cycle dramatically.

    With 300+ clients across dozens of industries, every new success story strengthens the network. Referrals now represent a significant portion of our pipeline, and the quality of those leads consistently outperforms cold traffic.

    Related Reading

    The referral engine described here feeds directly into the SSS Framework — referrals are one of the most powerful channels in the Source phase. For the AI systems that handle the follow-up once a referral comes in, see How AI Is Changing Revenue Operations in 2026 and GoHighLevel: The Platform Behind AI Sales Systems.

    Browse the Connections page to see the network Josh has built, and read Why I Started the Entrepreneurship Sucks Podcast to understand how content became the unexpected referral engine for the business.

  • What a Growth Partner Actually Does (And Why You Need One)

    There’s a lot of noise in the marketing and sales agency world. Everyone promises “more leads” and “more revenue” — but most deliver dashboards full of vanity metrics and nothing that moves the needle. Here’s what a real growth partner does differently.

    Own the Outcome, Not Just the Activity

    At More Opportunity, we don’t just run ads or set up automations and call it a day. We build complete AI sales ecosystems — from the first touchpoint to the booked appointment to the closed deal. That means ManyChat automations for instant engagement, GoHighLevel pipelines for lead management, and Charlie AI voice agents for 24/7 qualification.

    When we say we manage $1.2M per month in ad spend, that’s not just budget management — it’s full-funnel accountability for the results that spend generates.

    Deliver Proof, Not Promises

    With 61+ documented case studies, we’ve built our reputation on showing the work. Every client engagement starts with clear metrics — appointments booked, revenue generated, cost per acquisition — and we track them obsessively. One of our signature results: 2,000+ appointments booked in 70 days for a single client.

    Scale What Works

    The SSS Framework (Source, Sequence, Scale) exists because most businesses get stuck at “sequence.” They find something that works but can’t systematize it. That’s where we come in — taking a winning play and turning it into a machine that runs whether you’re watching or not.

    If you’re a 7–9 figure entrepreneur who’s tired of agencies that deliver reports instead of revenue, that’s exactly the problem More Opportunity was built to solve.

    Related Reading

    This article defines the Growth Partner model. To see the specific framework behind it, read The SSS Framework. For the technology stack that powers the AI sales ecosystems described here, see GoHighLevel: The Platform Behind AI Sales Systems and How AI Is Changing Revenue Operations in 2026.

    To understand Josh’s journey to building this company, read From Financial Services to AI Growth Partner. For the referral engine that drives much of the pipeline, see How We Built a Referral Network. And for the podcast where Josh and Kevin share the real stories behind the business, visit the Entrepreneurship Sucks podcast page.